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Jaguar Land Rover unveils new JLR corporate identity as it accelerates modern luxury vision
Jaguar Land Rover has unveiled its new corporate identity today, as part of its move to a House of Brands organisation. The new brand identity aspires to remove ambiguity and bring to the fore the unique DNA of each of JLR’s brands - Range Rover, Defender, Discovery and Jaguar – as well as accelerate the delivery of the company’s vision to be Proud Creators of Modern Luxury. Commenting on the new identity, JLR CEO Adrian Mardell, said: “Toda...
